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10 Cosmetic Plastic Surgery Predictions For 2009
(press release from
American Society for Aesthetic Plastic Surgery)
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The American Society for Aesthetic Plastic Surgery (ASAPS),
the leading national organization of board-certified plastic surgeons
who specialize in cosmetic surgery, offers its predictions for
cosmetic surgery in 2009. Predictions are based on interviews with
leading plastic surgeons around the country.
- Aesthetic Medicine has seen a dramatic increase in the diversity of
the patients treated over the past decade and this trend is expected
to continue to grow stronger than ever, with applications that cater
to all people. The appeal of both aesthetic surgery and cosmetic
medicine will continue to spread across the spectrum of our
population, as plastic surgeons further tailor treatments to meet the
sometimes unique needs of that expanding population.
- The growth and popularity of cosmetic fillers (Evolence, Juvederm,
Restylane, etc.) will continue to increase as products continue to
evolve and new players enter the market.
- As our population increasingly realizes the dangers and health
consequences of obesity, the number of patients seeking plastic
surgery procedures for body contouring after dramatic weight loss (abdominoplasty,
lower body lift, upper arm lift, etc.) will rise in 2009.
- Reloxin (an injectable form of Botulinum Toxin Type A) will gain FDA
approval and compete with Botox (the most popular cosmetic procedure
for the past 5 years) and other similar products may begin to enter
pre-market clinical trials.
- Consumers looking for a bargain on cosmetic procedures will
unfortunately lead to an increase in horror stories about "discount
injectables" bought offshore and cosmetic medicine and cosmetic
surgical procedures performed by untrained or poorly trained
- Experimental techniques for non-invasive fat removal (SonoScultpt,
UltraShape) as a future alternative or adjunct to liposuction (lipoplasty)
surgery, will continue be tested in clinical trials.
- Men will represent a growing segment of the aesthetic surgery
market. (According to a February 2008 consumer survey commissioned by
ASAPS, 57 percent of men approve of cosmetic surgery, and 20 percent
would consider having cosmetic surgery. Seventy-nine percent (79%) of
American men surveyed said they would not be embarrassed if people in
addition to their family and close friends knew they had undergone
- As the popularity of non surgical and minimally invasive procedures
continues to grow; surgeons and manufacturers will develop new
techniques and products that advance the science, produce even better
results and lessen recovery time.
- Cosmetic surgery "vacations" will become less popular as educated
consumers understand the safety and risk issues associated with
surgical procedures and travel. Surgery performed by board-certified
aesthetic plastic surgeons, in accredited facilities where follow-up
care is available will continue to be the safest option and the best
- Following the trend in increased consumer sophistication regarding
healthcare choices, board certification of practitioners, and
accreditation of surgical facilities will play an even more important
role in choosing a cosmetic surgeon.
The 2400-member American Society for Aesthetic Plastic Surgery (ASAPS)
is the only plastic surgery organization devoted entirely to the
advancement of cosmetic surgery. ASAPS is recognized throughout the
world as the authoritative source for cosmetic surgery education. U.S.
members are certified by the American Board of Plastic Surgery.
Canadian members are certified in plastic surgery by the Royal College
of Physicians and Surgeons of Canada.
Toll-free referral line: 888.ASAPS.11 (272.7711). Web site:
American Society for Aesthetic Plastic Surgery
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