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Painless PPx(TM) Hair Removal Treatment Helps Eliminate Shaving, Waxing & Painful Laser Treatments (Ouch!)

Respected Dermatologist, Vic Narurkar, MD, Presents Impressive Peer-Reviewed Clinical Findings at The American Society for Laser Medicine and Surgery (ASLMS) & Summer American Academy of Dermatology (AAD) Conferences on the Aesthera PPx Painless Hair Removal Treatment

(press release from Aesthera Corporation)

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PLEASANTON, Calif., Aug. 14 -- For those of you who have suffered through painful waxing sessions to remove back or underarm hair, relief is in sight. And even more important, praises of joy are radiating from men and women across the country knowing that they may no longer need to suffer through another painful laser hair removal treatment (ouch is right!).

So how popular is hair removal? According to the Global Aesthetic Market Report, Medical Insight Inc., CA, 2005, laser hair removal procedures will grow 217% from 14 million to 45.4 million between 2004 and 2009. Does that mean hair-free backs are in vogue? Maybe, but more importantly it shows that there is a need for a way to remove unwanted hair without pain and that's where the FDA Cleared Aesthera(TM) PPx(TM) Treatment can help.

A recent peer-reviewed clinical poster presented by Dr. Vic Narurkar -- President of the American Society of Cosmetic Dermatology & Aesthetic Surgery (ASCDAS) -- at the American Society for Laser Medicine and Surgery (ASLMS) and American Academy of Dermatology (AAD) Summer Session demonstrated that quick and painless hair removal is indeed effective and possible.

The peer-reviewed clinical poster entitled -- PPx Hair Reduction with Long Term Follow-Up -- was a prospective, single blind study that demonstrated the safety and efficacy of the PPx treatment for long-term hair reduction. Poster results highlighted the following: The average hair reduction using the PPx with 5-6 treatments at 9 months follow-up was 88%, along with observer evaluations that concluded 92.6% of patients demonstrated significant permanent hair reduction. Additionally, 37% of the patients had previously experienced other laser treatments for hair removal. 100% of these patients stated they were extremely satisfied with the treatment and would choose PPx as an alternative over previously experimented treatments. "Overall, the finding demonstrated the PPx offers a safe, rapid and effective method for long-term hair reduction," concludes Narurkar.

And the patients? Rita of Fresno, California, came to Dr. Narurkar after previous unsuccessful laser hair removal treatments. In fact, Rita drove 4 hours in order to have Dr. Narurkar treat her with the PPx System. "I had tried waxing, shaving, and even tried laser hair removal and nothing worked. Waxing left horrible red bumps and the laser treatments were not only painful, after 6 treatments I could hardly tell a difference! Then I heard about Dr. Narurkar and he told me about the PPx treatment. It was incredible! First, there was absolutely no pain and second the PPx really worked. In fact it worked so well I started with the PPx treatment on my arms and underarms, then my upper lip. I don't miss shaving or the pain I endured with lasers and waxing. PPx is amazing!"

So how does the PPx Treatment work and how can it be painless while still being effective? First, the PPx System uses a proprietary photopneumatic (PPx) technology. Photo meaning light and pneumatic meaning vacuum. "It's really quite simple," states Bob Anderson, CTO / co-founder of Aesthera Corporation and holder of multiple patents associated with laser technology and over 25 years of experience in the laser industry. "Most laser companies are increasing the amount of energy in their systems in an effort to drive the laser energy deeper into the skin to affect the base of the hair follicle. The result can mean more pain for the patient along with high powered laser energy hitting not only the hair follicle, but a lot of healthy tissue."

"When we founded Aesthera Corporation our goal was to develop an innovative new procedure that would overcome the shortcomings of existing laser and light based technologies and be the treatment of choice for patients and practitioners alike," continues Anderson. "Photopneumatic Therapy achieves just that. During a PPx treatment, a handpiece is gently placed on the skin. In a fraction of a second, a vacuum gently draws the skin into the treatment tip bringing the targets such as hair follicles closer to the skin's surface. A painless light is applied which sends highly efficient photons to the target at 4-5 times the standard rate. Because the hair follicles are closer to the light, a lower energy can be used, providing an overall safer, painless procedure that's extremely fast and effective," concludes Anderson.

If you are a interested in finding a Center that offers PPx painless treatments for hair removal, skin rejuvenation, treatment of sun damaged skin, brown spots, redness and broken capillaries or, if you are a physician who would like to learn more about adding the PPx to your practice please call 877-275-4779, email Aesthera Corporation at WeListen@Aesthera.com or visit www.Aesthera.com.

About Dr. Vic Narurkar
Dr. Narurkar is the President of the American Society of Cosmetic Dermatology & Aesthetic Surgery, Associate Professor of Dermatology at the University of California, Davis and founder of the Bay Area Laser Institute in San Francisco where he has conducted clinical trials and pioneered the use of lasers for cutting edge aesthetic applications. Dr. Narurkar is a graduate of Brown University and the Stanford University Medical School.

About Aesthera Corporation
Aesthera ( www.Aesthera.com) develops, manufactures and markets light- based aesthetic treatment systems based on proprietary Photopneumatic Technology. PPx more effectively delivers energy to dermal targets than currently available methods for painless hair removal, and the treatment of vascular and pigmented lesions. Clinically proven to be pain-free and up to seven times faster, Aesthera's revolutionary aesthetic system combines the proven properties of therapeutic light with gentle pneumatic energy that creates an unprecedented efficiency of photons delivered to the target. Now Aesthera allows physicians to provide powerfully painless aesthetic treatments in a system with very low cost-to-own and near-immediate profitability -- finally freeing the practice from dependence upon high patient volume to achieve a favorable return on investment.
CONTACT: Carrie Pardini Company: Aesthera Corporation Address: 6634 Owens Drive Pleasanton, CA 94588 Phone: 877-275-4779 Email: WeListen@Aesthera.com Website: www.Aesthera.com


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