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Hydron Technologies Awarded U.S. Patent for Self-Adjusting Cosmeceutical Delivery System

(press release from Hydron Technologies, Inc.)

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ST. PETERSBURG, Fla., Jan 18 -- Hydron Technologies, Inc. (OTC Bulletin Board: HTEC) announced that it was granted U.S. Patent Number 6,984,391 for its Compositions and Method for Delivery of Skin Cosmeceuticals. This unique, self-adjusting emulsion system has been clinically proven to deliver improved benefits for a wide variety of cosmetic and pharmaceutical products, including anti-aging skin care, sunscreens, acne and psoriasis treatments, as well as pharmaceutical ingredients.

It is known that the epidermal surface is slightly acidic. Recent studies have demonstrated that the skin's barrier recovery is most active when the skin's acidity is maintained, while barrier recovery is actually delayed when exposed to neutral or slightly alkaline environments. Additionally, various hydrolytic enzymes responsible for the formation of essential intercorneocyte lipids are only activated with an acidic pH.

David Pollock, Hydron's CEO, said, "The majority of skin treatments use emulsifying agents that are non-volatile, remaining on the skin until removed by cleansing, and have a neutral pH of 6 to 7.5. These traditional emulsion systems interfere with normal skin regenerative functions and are actually detrimental."

Hydron's newly patented emulsion system allows for an initial neutral pH of 6.5 to 7 upon application to the skin, then evaporates and self-adjusts to the skin's natural slightly acidic pH of 4.5 to 5. David Pollock continued, "We believe our innovative delivery system is a significant advancement in cosmetic skincare. While many companies have focused on the latest hot ingredient, they have continued to neglect the fundamental problems associated with the damage emulsion systems cause while remaining on the skin."

Hydron Technologies, Inc. believes its pH self-adjusting, evaporating emulsifier system offers a significant advancement over competitive products currently offered. The company is utilizing this patented system in its branded product line and evaluating the potential of licensing the technology for use in various dermatological, department store, television shopping, infomercial and pharmaceutical categories.

Hydron Technologies, Inc. provides contract manufacturing and markets Hydron branded skin care products. See www.Hydron.com. The company is working to expand distribution of the Hydron brand through licensed estheticians and professional spas. Catalogs are available by calling 1-800-4-HYDRON (1-800-449-3766).

Certain statements contained in this release that are not statements of historical facts are "forward-looking statements" within the meaning of the Private Securities litigation Reform Act of 1995. The words "believe," "expect," "anticipate," "intend," "will," and similar expressions are examples of words that identify forward-looking statements. Forward-looking statements include, without limitation, statements regarding our future financial position, timing of future orders, business strategy and expected cost savings. These forward-looking statements are based on our current beliefs, as well as assumptions we have made based upon information currently available to us. We do not assume, and expressly disclaim, any obligation to update these forward-looking statements. For additional information regarding the risks associated with the Company's business, refer to Hydron Technologies, Inc. reports filed with the Securities Exchange Commission which may be found on, www.sec.gov.

Source: Hydron Technologies, Inc.


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