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The Non Surgical Nose Job: Finding Preference Among Dissatisfied Asians

(press release from Westside Medical Spa

August 4, 2005 -- Dr. Alexander Rivkin, founder of Westside Medical Spa westsidemedicalspa.com has developed the Non Surgical Nose Job™, an effective, minimally invasive, less expensive, and safer alternative to traditional rhinoplasty that is proving quite popular among Asian patients.

"We've noticed that one of the major cosmetic concerns of our Asian clientele is the appearance of their nose," says Dr. Alexander Rivkin of Westside Medical Spa westsidemedicalspa.com. "This population typically desires more definition to the height and bridge of their nose as well as a more prominent and defined tip."

Until now, the only option for Asians was a particularly complex version of the traditional surgical rhinoplasty procedure, where cartilage from the rib or ear was harvested for implantation into the nose. The results from this procedure are often unsatisfactory, leaving the patient with an unnatural appearance to their nose, as well as extensive bruising, swelling and pain.

Too often traditional rhinoplasty results in an undesired, Caucasian-looking nose, not to mention a hefty bill of at least $10,000. Add to all of this the typical risks of surgical rhinoplasty including: difficulty breathing through the nose, cartilage collapse over time, and anesthesia complications, which can include death!

The Non Surgical Nose Job™ avoids all of these complications. The procedure consists of several strategic injections of a dermal filler called Radiance to elevate and better define the bridge and upper dorsum of the nose.

Throughout the procedure, the patient is fully in control. They hold a mirror and direct Dr. Rivkin's attention to areas that are of particular concern as the doctor pauses between stages. The Radiance is injected into the deepest layers of the skin, but well superficial to the cartilage and bone. As a result, there is no effect on the breathing passages. Since the bones and cartilage of the nose are not affected, there is no bruising, minimal swelling, minimal redness, and no pain.

The procedure enhances the Asian qualities of the nose, avoiding the undesirable results of "westernizing" The patient may go back to work immediately after the procedure. Most importantly, the dangers of surgery are completely avoided!

The cost of The Non Surgical Nose Job is $1000 and includes all follow-up visits and touch-up injections for one year. The effects of the procedure last for 2 to 3 years.

Ben Cooke
www.westsidemedicalspa.com
310-398-8680


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