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The new face-lift which rejuvenates the face in 14 days
(press release from Adrian Richards MSc FRCS
For the increasing number of women contemplating a face-lift there is a new
technique called the MACS Lift (minimal access cranial suspension lift) which is
now being adopted in the UK. It is less invasive than a conventional face-lift
and therefore recovery is as quick as 14 days and scarring is less visible. The
procedure is particularly suited to those women with a sagging mid face who
would like it refreshing and a subtle tightening of the skin.
The procedure was first developed in Belgium and has been pioneered in the UK
over the last two years by Adrian Richards MSc FRCS (Plas), Consultant Plastic
and Cosmetic Surgeon, who is a member of BAAPS Ė The British Association of
Aesthetic Plastic Surgeons. He has a holistic approach to face-lift surgery and
uses the MACS extensively with great success.
The MACS Lift limits the incision to the skin hairline junction above the ear
and anterior ear but no extension behind the ear. The area of undermining,
unlike a conventional face-lift, is much smaller and only involves a portion of
the cheek which means there is far less risk of skin damage (necrosis).
Permanent internal stitches (suspension sutures) are used to reposition the deep
layers of the face in a more youthful position.
Due to the less invasive nature of the MACS face-lift, recuperation is normally
just 14 days and there are less associated risks of surgery compared to a
conventional face-lift. Adrian Richards reports that the results are as good as
a conventional lift, if not better, as a more subtle and natural look is
achieved and there is less scarring. He finds that women in their 40ís and 50ís
are particularly attracted to the MACS.
The positive effects of a MACS face-lift lasts for about 10 years but are
dependent upon the elasticity of the skin and other considerations such as diet,
UV exposure and smoking.
Full details of the MACS facelift can be found on:
In addition, personal case histories
can be provided and Adrian Richards is available for interview.
Images: a selection of close-up and full face images are available on request.
About Adrian Richards
Adrian Richards qualified in medicine in 1988 and became a Fellow in Plastic
Surgery at The Melbourne Institute of Plastic Surgery in 2000 and has
specialised in it since 1999. He is listed on the General Medical Councilís
(GMC) Specialist Register for Plastic Surgery and he has published a number of
books and papers on plastic surgery including Key Notes in Plastic Surgery
published by Blackwell Publishing. He was a Consultant Plastic Surgeon at Stoke
Mandeville NHS Trust for four years. Adrian carries out over 100 cosmetic
face-lifts per year and has an impeccable success record and runs courses on
face-lift surgery for other qualified surgeons.
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LEADING CANADIAN COSMETIC SURGEON THE FIRST TO BRING THE VERTICAL U-FACELIFT
TECHNIQUE FROM PARIS TO North America
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