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First-Of-Its-Kind Survey Finds That Botox Cosmetic Has Gone Mainstream, Says ASAPS; Popular Cosmetic Treatment Most Often Used by Working Mothers And Others Who Want to Look Less Stressed, More Relaxed

(press release from Aesthetic Surgery Education & Research Foundation (ASERF) @ ASAPS)

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NEW ORLEANS, April 28 -- In contrast to popular beliefs, a recent survey finds that the typical Botox(r) Cosmetic (botulinum toxin type A) user is a working mother between the ages of 40 and 55, and that the top reason people begin treatment is to look less stressed and more relaxed, according to statistics released today by the Aesthetic Surgery Education & Research Foundation (ASERF), the research arm of the American Society of Aesthetic Plastic Surgery (ASAPS).

ASAPS, a national not-for-profit organization for education and research in cosmetic plastic surgery, recently reported that for the fourth year in a row Botox Cosmetic injections were the most frequently performed procedure, based on its annual survey of U.S. physicians performing cosmetic procedures. ASERF conducted this follow-up survey to quantify the characteristics and opinions of the patients that receive the treatment to help its membership obtain a better understanding of this important modality.

"The results of this survey may come as a surprise to some people," said Leroy Young, M.D., Chair of ASAPS Non-surgical Procedures Committee and past chair of the ASERF Research Committee. "Many are under the assumption that Botox is used mostly by models, movie stars and the extremely wealthy. The reality is that the majority of users are working mothers, who are juggling their career and family, and are just as likely to be administrative or clerical staff as managers. The survey also found that respondents were more likely to have annual household incomes of less than $50,000 to $100,000 (44 percent) than to have annual incomes of more than $150,000 (36 percent)."

Eighty-six percent of those surveyed received injections in the area between the brows to treat their vertical frown lines, also called the glabellar lines which often look like the number "11." In response to a question regarding how their appearance changed following treatment of their glabellar lines (multiple responses were allowed), the majority (52 percent) reported that they looked "more rested or refreshed," 49 percent said they looked "more relaxed," 45 percent said they looked "less stressed," and 39 percent said they looked "less angry or stern."

"The significance of these findings is that they support the new trend that it's no longer a beauty contest out there," said Dr. Young. "The working mothers that I treat don't necessarily want to look younger or change the way they look. They just want to remove the two vertical lines between their brows that convey stress and fatigue."

Additional findings were that 97 percent were satisfied with the results of their Botox Cosmetic treatment, and 70 percent reported that they have been using the treatment between one and five years or longer. The majority (56 percent) reported that the results of the treatment lasted four to six months or longer. Ninety-nine percent stated that they consider the treatment safe, with 75 percent reporting no side effects or complications. The majority (64 percent) also reported that the cost of their latest treatment was between $250 and $500.

In terms of survey respondent occupations, 22 percent were professionals, such as teachers, lawyers and physicians; 12 percent were proprietors or business owners; 10 percent were managers; 10 percent were administrative/clerical staff; nine percent were executive/administrators; eight percent were in marketing and sales; and seven percent were professional technicians. Non-professional respondents included homemakers (12 percent), retirees (six percent) and full-time students (one percent). As for their spare time, respondents most enjoy spending time with family or friends (77 percent), exercising (69 percent) and reading (62 percent).

Survey Methodology

To conduct this study, ASERF, the charitable, not-for-profit research arm of ASAPS retained the services of Industry Insights, Inc. an independent research and consulting firm headquartered in Columbus, Ohio.

The research instrument used for the study was a two-page questionnaire that was designed by ASERF, working in close conjunction with Industry Insights. In February of 2005, packets containing 50 surveys and business reply envelopes addressed to Industry Insights were mailed to 1,665 ASAPS member physicians. The physicians were asked to distribute the forms to their Botox Cosmetic patients.

A total of 1,048 completed and useable forms were received in time for processing. Based on 1,048 presumably random responses and 210,000 total patients, this study has a plus/minus 3 percent margin of error and a 95 percent level of confidence. A margin of error of plus/minus 5 percent is typically accepted as the "standard" in association research, so this study's plus/minus 3 percent figure indicates a stronger than typical level of statistical integrity.

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The survey was sponsored, in part, by an unrestricted educational grant from Allergan, Inc.

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The 2200-member American Society for Aesthetic Plastic Surgery (ASAPS) is the leading organization of plastic surgeons certified by the American Board of Plastic Surgery (ABPS) who specialize in cosmetic surgery of the face and body. Toll free referral line: 1-888-ASAPS-11 (272-7711). Web site:
wwww.surgery


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